IFB NYC Conference September 7, 2011, during NYFW. IFB presents the largest fashion blogger conference during NYFW! This season, IFB announces the line up for the New York IFB Conference in partnership with MADE at Milk Studios to kick off NYFW. Elle’s Creative Director: Joe Zee, will discuss how social media has affected his career. Other panelists will include, Coco Rocha, Mickey Boardman, Man Repeller, Natalie Off Duty, People Style Watch, Advanced Style and more!
Magnum ice cream will be serving up small indulgences, including delicious ice cream bars, signature manicures and a DIY nail bar. KMS California will style hair and contests courtesy of Pose.com and fun things with Aldo!
- / Bloggers Tool Kit:
Brought to you by Pose.com 9-10:30 am. Learn how to promote yourself through social media and find out which metrics work best for bloggers. Are Twitter and Facebook really all that effective? Find out here. Moderator: Christen Rochon, Divas & Dorks • Panelists: Leandra Medine, Man Repeller • Vahni Georgoulakos, Grit and Glamour • Sammy Davis, Sammy Davis Vintage • Erica Chan Coffman and Lauren Kolodny, Honestly WTF, Alisa Gould Simon of Pose.com
- / Is the Social Media Industry Broken?
11:00-12:30 pm. We all know expertise and time doesn’t come free in other industries, why is social media different? Social media was born out of the ‘free model’– we start blogging for free, use Twitter and Facebook for free…so where do we go from here? This panel will discuss the role bloggers play in the digital landscape and what the future holds for this rapidly-changing form of media. Moderator: Tony Wang, post.fashionism • Panelists: Carol Han, Milk and Mode, John Jannuzzi, Textbook, Mark Beeching, Digitas • Yuli Ziv, Style Coalition, Bryce Gruber, The Luxury Spot, Meghan Donovan, Wit & Whimsy
- / Balancing Act: Business & Blogging
1:30-3:00 pm. Need tips on how to create an amazing career through blogging without losing your soul? It’s a balancing act! We’ll discuss how bloggers keep their cred and build their business, as well as delve into the subject of ethical blogging practices. Moderator: Grechen Cohen, Grechen’s Closet • Panelist: Coco Rocha, Oh So Coco • Annie Tomlin, BellaSugar • Aimee Song, Song of Style • Natalie Suarez, Natalie off Duty • Kristina Medhus, Pretty Shiny Sparkly • Ari Goldberg, StyleCaster
- / Evolution of Fashion Media.
3:30-5:00 pm. Gone are the days when fashion media was all about glossy magazines and red carpet photos. As mainstream media moves online, how do blogs differentiate themselves from fashion sites? This panel–an IFB Conference first–will touch on this and more. Moderated by: Ann Colville Somma, HolierthanNow • Panelist: Mr. Mickey, PaperMag • Mary HK Choi, MTV Style • Claire Sulmers, Fashion Bomb Daily • Ari Seth Cohen, Advanced Style • Joyce Chang, People Style Watch • Christian Remrod, Fashion Networks
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